Privacy Policy

At Rafael Tonin (rtonin.com), data privacy and security are at the core of our values. This Privacy Policy describes how we collect, use, and safeguard your personal data when you visit our website, sign up for our newsletter, download our Free Toolkit, or purchase our publications.

1. Information We Collect

We only collect personal information that you voluntarily provide, plus basic analytics about how the site is used. Specifically:

• Email address (required): Collected when you sign up through our newsletter / Free Toolkit form so we can send the Toolkit and our emails.
• Usage Data: Aggregated analytics about how visitors interact with the site (see "Cookies & Analytics" below). We do not ask for any other personal details on this site.

2. How We Use Your Data

We use your information strictly for the following purposes:

• To deliver the free Toolkit, workbooks, or checklists you request.
• To send you our email newsletter with practical tech guides, security alerts, and blueprints.
• To manage newsletter subscriptions and process opt-outs.
• To analyze site traffic to optimize performance and content.

3. Cookies & Analytics

We use Cloudflare Web Analytics to understand, in aggregate, how visitors use the site (for example, which pages are viewed and general traffic trends). Cloudflare Web Analytics is privacy-first and cookieless: it does not use cookies, does not fingerprint visitors, and does not collect personal data.

We also use Google Analytics 4, loaded through Google Tag Manager, to understand traffic sources and how visitors move through the site. Unlike Cloudflare Web Analytics, Google Analytics uses cookies (such as _ga and _ga_<container ID>) and is only activated after you give explicit consent via the cookie banner shown on your first visit, using Google Consent Mode v2. If you decline, Google Analytics runs in a cookieless, consent-aware mode with no tracking cookie set on your device. You can change your choice at any time by clearing your browser's site data for rtonin.com.

You can read more in the Cloudflare Privacy Policy and the Google Privacy Policy. The website's core content works exactly the same whether or not analytics is active.

4. Data Protection and Security

We implement strong security practices to protect your data. Your email details are securely stored via our newsletter provider and are protected against unauthorized access. We never sell, lease, or distribute your personal details to third parties.

Furthermore, in alignment with our security-first philosophy, we ensure that any AI integrations or tools utilized in our operations explicitly opt out of model training programs to keep data confidential.

5. Third-Party Services & Processors

We rely on a small number of trusted third-party providers to operate this site. They process your data only to deliver their specific service and are bound by their own privacy commitments:

• Hostinger Reach — our email/newsletter provider. The email address you submit through our sign-up form is sent to and stored by Hostinger Reach so we can deliver the Toolkit and our emails and manage your subscription.
• Cloudflare Web Analytics — provides anonymous, cookieless website usage statistics, as described in "Cookies & Analytics" above.
• Google (Analytics & Tag Manager) — provides website usage statistics and traffic-source data, only after you consent to analytics cookies, as described in "Cookies & Analytics" above.
• Amazon — if you purchase a book, the order is handled entirely by Amazon under its own terms and privacy policy; we do not collect or store your payment details.

6. Your Rights and Choices

You have the right to access, correct, or delete your personal data at any time. You can opt out of our email communications instantly by clicking the "Unsubscribe" link at the bottom of any email we send, or by contacting us directly at rtonin@rtonin.com. Unsubscribing stops future emails; to have your stored data deleted entirely, just ask us at the same address.

7. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our operational or legal obligations. We encourage you to review this page periodically to stay informed about how we protect your information.

8. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data processing practices, please reach out to us at: rtonin@rtonin.com